Spark. Ignite. Excite.
Through data-driven positioning, we updated our client’s brand identity to effectively communicate to the target segments a venerable and trusted brand that is a product with world-class quality. We created a suite of product literature that tells our client’s story, updated their trade show presence, constructed a new website, and created a searchable online parts database. We also designed a new logo and tagline which were also utilized in office and factory signage, slideshow templates, stationary, and other marketing materials.